Our client, a major supplier of home care products for Nordic markets, was looking for a way to help it reach its ambitious plastic reduction targets.

Following extensive research into how consumer behaviour and sustainability targets are closely related, it was determined that there is a strong latent demand to adopt products and services that are delivered in a more sustainable way. However, for this to happen at scale there must be a value exchange to drive changes in behaviour.

In this case, it was determined that the convenience offered by the Vesta solution will help consumers transition to a low plastic mode of product provision.